About Us

Making Art and Making Love in Texas

The genesis of Sort of Cool started out as Texas Photomontage in the late, great 1980s in Austin, Texas.  Carl Crum, was a mere 14 years old when he made his first 3D Photomontage in his cluttered bedroom on Valesquez.  He sold the photomontage that same week during a dinner party his mother was having and thus, an industry was born.  Carl continued to make the 3D photomontages through his years in Nacogdoches, while he was attending college at SFA.  

It was at SFA that he and his partner in crime (now wife), Betsy met.  Betsy hails from a teeming metropolis in East Texas known as Houston County.  

Carl and Betsy both studied film and art at Stephen F. Austin and continue to take their love of all things quirky, kitschy and Texas to a level that is often copied but never duplicated.

Over the years their work has taken them all over the country.  In addition to Sort of Cool, the couple also have a documentary film company and their work on the Southwest Airlines & PBS documentary series - One Square Mile: Texas garnered them 5 Emmy awards and 14 nominations.

Sort of Cools work can be found at art shows and gift shows across the state, in addition to stores across Texas, including Buc-ee's.

Currently, they reside in the TCU neighborhood of Fort Worth with their two little girls, who are also artists; along with their 2 dogs, 2 cats and frog.

Since its inception in the early 1990's, Texas Photomontage has captured the vintage signs and landmarks of the past and the contemporary icons of present day Texas.  The series includes Austin, Bryan & College Station, Dallas, Fort Worth, Houston, San Antonio, Texas, and Big Bend National Park.

SORT OF COOL  is located in the Conti Warehouse on the corner of Windsor Place and 8th Avenue in South Fort Worth. We currently do not have a retail showroom. If you are placing an order for local pick up, please call us to arrange a pickup date and time.